Tag Archives: empathy

Kesederhanaan, Empati dan Berbahasa Manusia, Kunci Sukses Sebuah Produk dan Gerakan. Review The Simplicity Playbook for Innovators – Jin Kang Moller

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Kesederhanaan, Empati dan Berbahasa Manusia, Kunci Sukses Sebuah Produk dan Gerakan. Review The Simplicity Playbook for Innovators – Jin Kang Moller

Buku ini merangkum pengalaman saya selama bergaul dengan para wirausaha sosial, sosial bisnis, fasilitator, teman-teman aktivis dan juga privat. Cara kerja boleh berbeda, tapi sebenarnya kalau segalanya dikerjakan dengan empati, tentu kita tak perlu mendengar ada ketidaksetaraan kesempatan, eksploitasi, kegagalan kampanye dan memahami kebutuhan sebenarnya di lapangan – mitra kerja, penerima manfaat atau kalau bahasa swasta, konsumen.

Buku ini ditujukan Jin Kang sebagai desainer project specialist untuk dunia bisnis yang orientasinya pada profit – keuntungan. Tetapi membacanya sampai akhir, tentu saja menjadi sangat berguna untuk kita yang bekerja di dunia sosial. Ini persis yang diajari dalam profesi fasilitator, membuat segalanya mudah untuk mencapai tujuan utama.

Di tengah kerumitan, dan dunia yang bergerak sangat cepat, kita membutuhkan hal sederhana, mudah dicerna, mengena sesuai kebutuhan kita. Buku ini dibuka dengan kutipan: siapa saja yang bodoh bisa membuat sesuatu menjadi besar dan rumit, tapi butuh sentuhan seorang jenius dan banyak keberanian untuk menggerakkannya- mengubahnya ke arah berbeda – Ernst F. Schumacher.

Kata sederhana bisa diartikan mudah digunakan dan dipahami, tetapi sederhana punya makna lebih luas sebagai sebuah prinsip – perasaan tenang, focus dan percaya diri. Maka simplicity atau kesederhanaan disimpulkan Jin Kang sebagai pengalaman untuk membuat sesuatu menjadi sederhana dan meninggalkan dampak emosional bagi penggunanya. Dia percaya kesederhanaan dalam proses, penyampaian dan produk akan mengarahkan seseorang untuk berubah dan melakukan perubahan. Kesederhanaan juga menciptakan dampak yang lebih nyata.

Setelah menetapkan untuk membuat suatu produk atau gerakan atau kampanye dengan lebih sederhana dan mengena, maka kita perlu mulai dengan modal dasar manusia, rasa empati. Kenapa sebuah produk gagal di pasaran, kenapa gerakan sosial tidak juga sukses meski bertahun-tahun dilakukan dengan berdarah-darah? Karena kita sebenarnya sok tahu aja ketika menyimpulkan tentang hal yang dibutuhkan oleh kelompok sasaran. Kita tidak pernah benar-benar mendengarkan, melihat, merasakan langsung apa yang dibutuhkan mereka.

Ketika sudah ketemu kebutuhan, selanjutnya mengajak mereka terlibat dalam menyusun jawabannya. Berdansa bersama dalam kerumitan, membuat kita tidak merasa sendiri dan paling tahu tentang jawaban yang dibutuhkan. Design Thinking ini nama kerennya, mulai dengan riset, merancang produk, memetakan siapa saja yang dapat membantu, prototyping dan terus memonitoring. Selama proses berlangsung, gunakan bahasa manusia.

Percuma pakai bahasa indah berbuih-buih dan menggebu-gebu kalau konsumen, kelompok sasaran kita tidak paham yang kita maksud. Membangun rasa percaya, rasa nyaman mereka juga dimulai dengan bahasa yang kita gunakan.

Selebihnya kamu baca sendiri ya, sukses berinovasi. Jangan rumit-rumit, yang penting sederhana dan berdampak.

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Reflection on Kindness. A note on BTS-JHope Birthday

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Reflection on Kindness. A note on BTS-JHope Birthday

She was arrived at my house when boxes are almost ready to sealed with her father drove a motorcycle around 1 pm. She gave me a box of her secondhand clothes as she eagerly sends me a message earlier to take a part on our event to celebrate BTS-Jhope birthday, 18 February. Nevertheless, I was touched by her father that supported her activities where mostly our fangirling activities are mocked by majority of society. He greeted and smiled to our humble messy garage full of boxes of secondhand cloths and items. Ah I should also mention she is so young, maybe less than 18 years old.

This is our second time of collecting secondhand clothes and items from BTS-AMRY or public in general to be deliver to people in need in Jakarta, and Purwokerto. Last year, we got 3000 secondhand clothes, this year we got more than 6000 clothes and secondhand items like school-bag and shoes in less than one month period.

Among those messages of ARMY on my Instagram and Twitter, they send love and pray that all good things we done will be useful for other and bring happiness to them. May all the good things become our fortune in the next life.

However, our activities are not only bringing good stories and impact. There is story that annoyed me and drive to write this post today to reflect what is kindness means to us.

Our group of ARMY – Bintang Ungu received sack of clothes but they are all garbage! Dirty under-wears, clothes with holes everywhere, one socks instead in pair. There is no way we are going to distribute garbage to the people in need. To me, it is more like an assault to our activities than a supportive donation. We are not the garbage tank, we are not responsible for your fabric waste! Oh how I wish I can send back those garbage to the sender.

It was not the first-time people are ignorance or maybe deliberately send us their waste instead of sharing kindness. Last year, I received broken books, that no longer can be read by others. Worst, some of them are really eaten by bugs.

Something is wrong with the perception of kindness. Kindness is a generous act, empathy toward others, and not expecting rewards. Therefore, if we open the donation for the unfortunate, we are knocking on your kindness heart to act generously. If you have a good empathy, you never ever send the broken items for others, you will share things you love instead. Will you wear other people dirty under-wear?

Kindness has an opposite meaning with Marry Kondo philosophy, to throw out things that no longer bring spark to you. Kindness is about sharing love, share the spark. You give second items because it no longer fits you, your have to give up your things because you don’t have space anymore. You give away things and be happy that others will use them and make them happy as well. But never ever give away your broken item for others to wear.

Kindness is not about making you feel good by what you think of doing good, it is more than that shallow feeling. It is not enough to just give your money to others then ignoring whether your money being use for good or bad thing. Same logic that is not enough to change your plastic straw with bamboo one and keep trashing the world with more other plastic products. Please feel good when you know your kindness act will sustain and bring bigger impact towards others. Be kind as a fellow human being without expecting popularity and price of power, and if there is a fortune in the next life, think of it as a bonus in life.

Today is Jung Hoseok, BTS -Jhope birthday, Hope-Day. He is ARMY’s sunshine and hope, who always brighten the room with his big smile and loud laugh. He is scare mostly with everything but never hide his scare and pretend like a strong one. He got headache with messy room. When it comes to fashion, no other member will be more stylist than he is. He looks fancy and expensive all the time but very humble at the same time. In my imagination life as an ARMY, he is my love-affair beside my love one, Kim Seokjin, or we said my bias wrecker.

Happy Birthday Jwaaeeehoope! Stay shining brightly and happy in many years to come. Love you JHope!